NEW YORK ? And now, a word from our sponsors. A very brief word. TV commercials are shrinking along with attention spans and advertising bud (More...)

NEW YORK -- And now, a word from our sponsors. A very brief word. TV commercials are shrinking along with attention spans and advertising bu (More...)

Don't touch that dial, if you even have the time to: 15-second TV commercials grow more common (More...)

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HO In this video frame provided by Procter & Gamble (Old Spice) and Wieden+Kennedy, a 15-second Old Spice commercial segment is shown. TV co (More...)

The 15-second ad is becoming more standard as advertisers attempt to save money and hold onto more eyeballs. (More...)