Measuring online TV getting tougher, just ask Hulu

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Measuring online TV getting tougher, just ask Hulu
Date: July 31, 2010, 9:58 pm	Feed: Funny Commercials
Hulu has been hailed as the future of television, but its reputation has been based in part on measurement techniques rooted in the past. The high-flying online TV site frequently is touted as among the most popular video sites in the U.S., based on data from the industry-leading ComScore measurement service. A recent overhaul of ComScores methods, however, brought Hulus numbers crashing to ... Click here to go to the original site

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